Image To Music

Sound Effect Story

 

Evaluation

 

1.   Technical quality of recording.

 The technical quality of the recording are good and enough loud to hear and understand.

     2. Problems uncounted and overcome.

 First we had problem to record these sound so we had to do it again it were about ten. Finally we master the mini disc so we were able to record every single sound.

 3.   List of sound effect.

 

Zips of a coat                                                       Breathlessness

            Footsteps                                                             someone falling over

            Phone ringing                                                            Final step

            Heavy breathing                                                   scream

             Wind

            Twigs and rusting

             Gasp

             More footsteps

             Echo of something dropping

             Running with an echo

4.   Own contribution to the assignment.

 I provide the one of the heavy breathing and also the run up the stair.

News showbiz

Now the Entrainment

1.         Shayne the x factor winner of 2005 puts X Factor into Xmas as he lights up Manchester it wasn't just the spectacular fireworks that helped Thursday night's big Christmas.  30 words

In a Mean while

2.        Take that reveal tour fears Boy band they have announced that they are for a tour again after and they confirm a reunion tour, 10 years after they split up. 30 words

 

Also

3.        The new album from JoJo the High Road was hits stores in October 17th. StarShine received the album a few days early just so we could tell you all about it!  31 words

and

4.        Arctic Monkeys have confirmed final details of their new single 'When the Sun Goes Down’. The track, released on January 16, will feature two new tracks, 'Stickin' and To the Floor'. 31 word

also

5.         Kate Nash has emerged from nowhere this summer to become the hottest thing in pop after lily Allen. Her single, Foundations, sits at number one in the iTunes chart. 29 words

And finally

6.        Leona Lewis has topped the singles chart with the most first week sales of any release this year. Her song, Bleeding Love, was the first from her debut album. 29 words

Rajar

RAJAR Limited (Radio Joint Audience Research) has appointed David Mansfield as chairman. He succeeds Lord Gordon of Strathblane, CBE, who retired earlier this year after four years in the post.

David Mansfield (53) is currently an executive director of Ingenious Media PLC, which he joined in May 2006. His career spans nearly 30 years in television and radio, with the early part in Scottish Television and Grampian Sales followed by Thames Television, where he rose to deputy director sales and marketing. In 1993 he moved to Capital Radio as group commercial director and was appointed chief executive of the company in 1997. When Capital Radio merged with GWR PLC to form GGAP Media PLC in May 2005 he remained as chief executive and oversaw the integration of the business until resigning his post in September 2005.

Mansfield has been an active board member of the Commercial Radio Companies Association and the Radio Advertising Bureau (which merged together in July 2006 to form the RadioCentre) as well as the Digital Radio Development Bureau. He is a fellow of the Radio Academy, a non-executive director of Carphone Warehouse PLC and an advisor to Edelman PR.

 

Commenting on his appointment David Mansfield said:

Measuring audience behaviour is a significant challenge for all media and particularly radio which is at the forefront of the digital revolution. RAJAR is the world’s leading radio audience research body and has been highly successful in enabling both the public and commercial sectors to work constructively together for the good of the industry. I am looking forward greatly to taking the organisation forward and maintaining its excellent service to the industry.

 

Jenny Abramsky, RAJAR board member and director, BBC Audio and Music, commented:

Radio is an exciting and dynamic industry in which to be involved, now more so than ever, and I am therefore delighted that David, with his impressive track record, has agreed to assist RAJAR in facing the challenges of audience research in the 21st century. I would also like to express our thanks to Jimmy Gordon for his measured and careful guidance during his four year term, which was a period of great change for RAJAR, not least the preparation of the new contract which we introduced in January 2007.

 

Andrew Harrison, RAJAR board member and chief executive, RadioCentre added:

David Mansfield, with his wealth of experience in representing the radio industry, both at home and abroad, has a fantastic record in leading on industry matters. We are very pleased he has agreed to take over the mantle of chairman and lead RAJAR through the exciting and testing issues of radio audience research in the digital age, as well as ensure that the gold standard of radio audience measurement continues to be upheld. 

About Postar

Postar produces audience estimates for out of home advertising. The data we publish tells subscribers how many people see an advertising campaign and how often they do so. The information is used as the currency for planning, buying, selling and evaluating advertising investment in the medium.

The standard approach for media audience research is to measure the “opportunity to see” an advertising message. Postar does this and then adds a further level of scrutiny by adjusting the data to account for the real likelihood of seeing, or having “eyes-on”, the panel. It is the only media research body that employs this additional interrogation.

The research was originally conceived as a measure of roadside billboards. Late in 2006, the measurement was extended so that it could include audience estimates for the London Underground too.

Postar is committed to a continuous programme of research and development to meet the evolving needs of the marketplace. We have recently tested GPS measurement and web based interview techniques so that we might understand how best to incorporate the latest developments in data collection.

As part of a drive to provide a more comprehensive measure of out of home advertising media as well as a timely opportunity to consider new and alternative measurement techniques, Postar is currently undertaking a wide ranging review of its research.

Postar first published data in 1996. The name is derived from "Poster Audience Research". 

What Is ABC

ABC was launched in 1931 in response to advertiser demand for independent verification of the claims made by the advertising sales teams of newspapers and magazines especially the national press then known as Fleet Street. ABC was set up as a company limited by guarantee with a constitution that defines the composition of the governing Council. Recently changes have been made to allow VFD and Exhibitions to be represented on Council.

Currently, the Council has 32 places, 5 allocated to Permanent Members for trade associations (IPA - representing advertising agencies; ISBA - representing advertisers; NPA - representing national newspapers; NS - representing regional newspapers (paid & free); PPA - representing magazine publishers and 27 allocated to Elected Members (National Newspapers (2 elected members); Regional Paid Newspapers; Free Newspapers (1 elected member); Consumer Magazines (3 elected members); Business Magazines (3 elected members); Exhibitions (1 elected member); Advertisers (7 elected members); and Advertising Agencies (7 elected members)).

The Chairmanship of ABC rotates between media buyers and media owners and is held by an elected Council member. The ABC Council meets 4 times a year and a Management Committee meets 6 times a year. The Management Committee consists of: The Chairman of ABC, The Chief Executive of ABC, Director of Business to Business, Director of Newspapers & Consumer Magazines, The Managing Director of ABCe, Director of Finance/Company Secretary and Two Council Members

In addition there are Specialist Committees that meet approximately 4 times a year. There is a Specialist Committee for each category of membership and membership of the Specialist Committees consists of the elected representatives for that category together with 2 - 4 advertiser/agency representatives and additional publishing personnel. Each Specialist Committee meets to consider technical issues relating to changes to rules and audit requirements and sometimes to provide interpretation of the audit rules.

ABC is a member of the International Federation of ABC (IFABC)

ABC holds one of the most renowned brands within the media industry providing circulation figures for newspapers, magazines, B2B publications, directories, leaflets, exhibitions and websites. The core values of the brand are independence, transparency and comparability. Reflecting the breadth of involvement in the industry, ABC is divided into two divisions Business to Business and Newspapers & Consumer Magazines

The ABC Council, in response to industry demand from ISBA, IPA and PPA formed Electronic Media Audits Limited trading as ABCe at the end of 1996. ABCe is an industry owned, non-profit distributing company, which is a wholly owned subsidiary of ABC. ABC Limited has invested in this enhancement to the ABC brand to ensure it will meet the media industry's future needs and therefore, the needs of ABC members.

ABCe offers certification of traffic and user data for electronic media to industry agreed standards based on census audit. Today ABCe holds the majority of the UK and Irish market for certification of site centric data and is now delivering the currency, integrity and partnerships asked of it.

ABCe was created to provide comparable data on electronic media traffic regardless of the methods used by those media to generate and analyse their traffic. Using a print analogy, ABC is in business to measure what print publishers do to common, industry agreed standards. It understands that publishers may want to sell on restricted SOR or firm sale and the industry agreed rules reflect this. Similarly, ABCe does not define how a website generates or collects its traffic data, ABCe defines how the traffic data is presented.